Writing blogs posts is an important part of keeping your website fresh, increasing and retaining visitors, and help makes sure your website remains visible in Google searches.
Successful blog posts should feel natural and have a spoken, active tone. Don’t feel like you need to follow this post as a set formula, this is just a guide on what works well for website blog posts.
The first thing you need for a good blog post is a headline that grabs people’s attention, drawing them into reading your content. It’s often helpful to write this last so it accurately reflects the content of the post – no one likes being drawn in by a great headline only for the content of the post to be a let-down (this is what is known as clickbait).
You also want to make sure you include your SEO keywords in the blog meta-title and description so when search engines respond to people’s search terms, it finds your blog, and your website, first. It’s important to make sure these words feature in the blog’s copy but don’t overdo it. Remember, keep it natural.
Now for the fun part; writing what you want to say. Just let your fingers do the talking on the first draft. Don’t overthink it, let all those juicy words dribble out. Later, you can come back and move things around, insert keywords, and restructure when it’s all in front of you.
Speaking of structure, when reading content, most people are conditioned to read a particular way, depending on the type of writing. When it comes to creative writing and fiction, we look for narrative and story. When it comes to articles and informational pieces, we look for the following pattern (and this is how your blog posts should be structured):
Now, these are not hard-and-fast rules, more of a guideline for how to make the most of your blogging experience. Most importantly make sure you enjoy what you are writing about, and the information you provide is accurate and useful.
It can often be hard to find the time to make sure you are hitting all your marks when it comes to blogging, but never fear; Flux Digital can take care of that for you. Get in touch to find out about our blogging services.
Until next time,