Website copy needs to be prepared for ALL the words on your website pages (including banners and call to actions etc) and unfortunately, most people underestimate the importance of well-written copy on their website. So to help you write kick-ass copy for YOUR website here is some tips, resources and info to get you started.
Your copy needs to grab your customers attention, offer a solution to a particular problem they are facing, let them know they are in the right place, guide them if they are looking for a particular product or service, or connect with them emotionally.
You should also take into consideration having SEO optimised copy. That means using keywords that your potential customers or website audience will use when searching in Google to find you.
I always recommend clients write the copy as separate word documents for each page of their website which will make it easier to transfer across to the website when you are building it.
I also suggest that you write the copy naturally and simply first time round, just write it like you were talking to someone, explaining what you do and what the benefit is for them, then I would go back through the copy and tweak it based on the SEO keyword research that you do afterwards. If you do it the other way around and write the copy based on the keyword research, I find that it doesn’t read as well and is a bit clunky and not natural sounding. Adding in SEO keywords are important but at the end of the day, your website is for your audience and not Google so it needs to make sense to your potential customers.
If you are not confident in writing copy and don’t feel like it’s something you want to tackle, I highly recommend working with a copywriter. Flux works closely with Mel from Flair Copy, who is a professional copywriter. So I asked Mel to contribute to this blog …. well because she is the expert at copy! Below is a selection of Mel’s relevant blogs that I recommend you read through when creating your website copy.
Mel is one of the resident experts in the Flux Facebook Group so you can join the group (if you haven’t already) and ask her any copywriting questions you may have.
Here are Mel’s top copywriting blog resources for you:
Website pages needed:
High-converting web copy:
Web page formatting:
If you have already written your copy and would like a professional copywriter to reveiw what you have written, Mel offers a copy audit process, which I have personally done and highly recommend. Having my copy looked at is one of those things that was on my ‘to do’ list for ages, when I finally did the skype audit with Mel, I wrote down pages of tips and then afterwards it took me a couple of hours to implement those changes, and now I am so much happier with the copy on my website.
Get a 1-hour website copy audit from Mel at Flair Copy