The online world is in a constant state of flux (hehe see what we did there); nothing ever stays the same for long.
In this podcast with expert guest trainer Edmund Pelgen from Online Kickstart we talk about the changes by Google previously and how they have affected Search Engine Optimisation (SEO).
So what has changed? Let’s give you a simple rundown on Google Updates that have affected SEO in the past:
- Google Panda: Updates to Google’s algorithms to get rid of crappy, low quality content and ‘thin sites’ that add little or no value to the reader. For example, websites with little or no content, or multiple site pages using the same keywords and content with only minor changes.
- Google Penguin: Updates to Google’s algorithms to get rid of sites manipulating the number of backlinks to their pages. For example, sites using ‘link farms’ and unnatural sources to intentionally try to manipulate their ranking.
In our previous blog post The Basics of SEO, Edmund shared his 8 top tips for great SEO. Lucky for all of us, these tips are still relevant today (phew!).
But what you can take away from Google’s updates is to remain authentic by playing within Google’s Rules.
A great tip by Edmund in doing this is to write page per audience. Your business may offer a number of services/products, so tailor your keywords and content for each page to target that audience who are seeking information particularly on that service, product or topic.
Now for those of you awesome people out there that have followed the Basic Tips of SEO and are now ready to take it to the next level, we have a few advanced tips to increase your visibility and organic search.
Once you have the foundations down pat, we have some advanced tips to enhance the long-term visibility and ranking of your business:
- Be active – continually produce new, interesting, and relevant content on your website and across your social media platforms.
- News creation – writing about and sharing news happening in your industry, about your products/services, or even in your area.
- Create link attraction content -find a epic piece of content that has already attracted loads of links from people in your industry, and re-create a new kick-arse version of that content. The idea is then to touch base with those who previously shared that content and tell them about your new piece of content.
- Authority content – creating content that positions you as an expert in your industry. This is done by creating blog posts, podcasts or videos of yourself demonstrating tutorials or how to’s, discussing topics and news in your industry, explaining your products etc.
- Create a content schedule plan – creating content in bulk will help you save time and stay on top of your online marketing goals.
And now for the best part of this blog post – if you are a business owner that is still a little confused about SEO and have some questions you would like answered, you can contact Edmund to set up a free 30 minute phone session where he will give you some direction and guidance on SEO for your business.
Have a listen to our podcast here: