There are hundreds of way to make money online with a website and just as many resources telling you how to do it … unfortunately, a lot of advice out there is not very good and sometimes it is downright dodgy.

So I thought I would give you my thoughts on the 9 ways that I feel are the most common and the most successful ways to make money with a website, it is the advice I give my clients when they are building their businesses.

It does not matter if you don’t have a business yet and are just in the ‘ideas’ stage … or if you already have a business that currently sells a service or product … if you are looking for ways to include income streams into your business, these 9 money making business models ideas will suit any stage in your business journey.

If you would like access to a 1-hour webinar recording of this topic, an audio version of the webinar, the steps on how to get started with each model AND a workbook to get you started. You can sign up by clicking on the image below to gain instant access to these goodies.

1. Sell Services

This model is one of the simplest and is also the one where most people start when venturing into the online world. If you have a skill, talent or are able to provide a service to clients, you can take those skills and sell them as a freelancer, consultant, coach or service provider etc. The main thing that defines this model of income is that you are trading time for money and these services require your physical presence to fulfill the service.

Some examples would be: 

Bookkeeper, musician, coach (diet, life, fitness, stress management, employment), party planner, makeup artist, home decorator or interior designer, photographer, home or office organiser, cleaner or housekeeper, videographer, gardener, personal chef, tutor (music, maths, language, art or any subject) home handyman, personal shopper, boutique travel agent, mobile hairdresser.

2. Sell Products

Selling products is all about creating your own physical product, you could buy products wholesale from someone else and then sell those products or buy from overseas places like Alibaba. Perhaps you could up-cycle or change the original product and then on sell them. Or if you have come up with a product idea but don’t have the skills to make it yourself, you can have it made by someone else, again Alibaba is able to do this.

Some examples would be

The choices here are unlimited, if you can think of a product, you can sell it online … clothes, toys, guitars, skin care, food, organic nappies, paintings, jewellery, cushions, chopping boards, microfibre cloths, candles, dog beds, pot plants, upcycled pallet furniture, children’s books … you get the picture

3. Sell Digital Services

This is nearly identical to ‘selling services’ the BIG difference is that these services are digital, or ‘virtual’ and would not require your physical presence, the services do still require a time for money based model but at least you could do them at home in your pjs.

Some examples would be:

Virtual assistant, website designer, graphic designer, copywriter,  proofreader, translator, search engine optimisation, social media marketing, virtual tutor, video editor, remote coaching, transcription, lead generator, data entry, email marketing, database management, generating reports, voicemail monitoring, blog management.
resume writer, advertising expert.

4. Sell Digital Products

Digital products are described as items that are “stored, delivered and used in electronic format”. This model is one of the main offerings where you would spend the time, effort and money upfront in creating the digital product and then sell that product online … time and time again. When people refer to passive income (nothing is ever passive in my opinion), this is mainly what they are talking about. So have a think about what product, service, training or idea that you have that can be stored, delivered and used in an electronic format.

Some examples would be:

eBooks, digital book, guides, manuals, downloadable dress patterns, ‘how to’ instructions, checklists, processes, cheatsheets, fonts, music files, stock photography, graphic kits, downloadable artwork, mobile apps, software program, website templates, online magazines, create your own recipe book or family history book.

5. Sell Courses

This one is my personal favourite and what I am choosing to focus on this year. I do have services and digital services that I offer as well, however, my happy place is to help, guide and train people so I am choosing online courses as my way of doing that via www.fluxdigital.courses. So think about if you have any knowledge, skills or a step by step process that you can share with people via an online course, it does not mean that you need to be good on camera … courses can be video, text, audio or graphical so there are many options of how to deliver your content.

Some examples would be:

The choices here are HUGE, think about what you can teach and you will be able to create a course to sell on that topic. Online tutorials, video-based courses, webinars, email courses, health and workout videos, ‘how to’ instructional courses, transformational experience, online workshops.

6. Sell Memberships

A membership is something that people buy on an ongoing basis, usually monthly. So if you think about anything that people need on a regular basis, you can look at creating a membership or subscription service around that offering. Memberships can be created around any of the first 5 models, and be delivered as a service, product, digitally or via on going courses.

Some examples would be:

Gluten free food, groceries, vitamin supplements, razors, coaching, streaming movie channel, skin care, cleaning products, software, digital training, coaching, ‘goodie’ boxes, tea, pet food or treats, massages, hair cuts.

7. Earn Commission (Affiliates)

To earn commission via your website or to successfully implement any of the following 3 models, you MUST have a big enough audience to be able to sustain these options. That is why affiliate marketing (which is what earning commission from affiliates is called) is an income model that works really well for bloggers and influencers who have built a loyal following over time. The idea is that you would sign up for an account with a company that offers a percentage commission of any sales that are generated by you promoting their product or service to your audience. They track the sales via a unique link that you would use in all your promotions.

Some examples of companies that offer affiliate commission or companies that manage the affiliate programs for others would be:

The Iconic, Shopstyle, Wotif, Strawberry.net, Clix Galore, Amazon, Commission Factory, eBay, Link share, Share a Sale. Or why not look at your suppliers and the platforms you currently use, I earn commission from the platforms and programs that I use and recommend, like hostgator, crazy domains, creative market, 99 designs, themeforest.

8. Advertising Income

If your website is generating a significant amount of visits per month, you would be able to start earning money with your website via advertising income. There are several ways to be able to make this happen … you can manage the advertising space on your website yourself (think banner ads or blog sidebar ads), you could sign up to an advertising company who would handle it for you like Google Adsense or Mediavine. Or you can work with an agency who will pair your website with relevant advertisers and handle the payments for you. To work with an agency and some advertising companies there is usually a level of traffic to your website required, i.e. 500,000 pageviews per month.

Some examples of companies that manage the advertising space for websites would be:

Google Adsense, Mediavine, Chitika, Media.net, Nuff Nang, YouTube.

9. Sponsorship Income

Similar to Advertising and Earning Commission, if you have a decent audience and you are very lucky, you can partner with brands to write sponsored blog posts or sponsored reviews for their products and services, and they will pay you to do this. For example, Nikki Parkinson from Styling you has built up her audience over the years and now brands will pay her to write articles about them, they send her the products to test and then she writes a review about that product. So what it is really doing is taking paid advertising (which is usually a graphic ad) and going a bit further to include blogs and reviews. Some celebrities are even being paid to post about products or show themselves wearing certain brands on Instagram. You can pitch directly to a brand for this type of opportunity or you can work with agencies who specialise in connecting brands and bloggers / influencers. TIP: Have a press kit ready to be able to show them your traffic, social media and audience statistics.

Some examples of companies that manage sponsorship opportunities would be:

Nuff Nang, Buzz Social, Mediavine.


If you would like access to a 1-hour webinar recording of this topic, an audio version of the webinar, the steps on how to get started with each model AND a workbook to get you started. You can sign up by clicking on the image below to gain instant access to these goodies.