Top tips for maximising your traffic
So now your new website is built and up and running the big question is; how do you get people to find it and to really look at it?
Putting your domain name on your business cards and marketing materials is a simple and a really great place to start with letting people know you are now online and easily contactable through your website.
However, if you want to drive more traffic to your website, you will need potential customers to be able to find you through search engines. (Have you ever heard the joke that if you have a secret to hide, hide it on the second page of Google’s search results?)
At a minimum, you need Flux’s Google visibility package and you need to let Google know that you are now online. This packages gives you the basics of Search Engine Optimisation (SEO) and allows search engines like Google to easily find your website by matching it with the words people type when they are looking for goods and services online. If your website doesn’t have relevant key-words associated with it, it becomes a needle-in-a-haystack situation for potential clients and search engines that are trying to find you.
Proper SEO can help your website rank highly in search engine results, therefore increasing traffic. SEO and integration with social media, email marketing, and offline marketing is a great way to attract maximum traffic to your website.
If you do nothing, your customers won’t be able to find you because search engines won’t be able to show in their results if you aren’t using the right language and key-words.
Another great way to drive traffic to your new website is to get your friends and involved in the process. Ask them to check out your site, make sure it’s easy to use, up-to-date, and engaging and most of all, ask them to tell their friends about it. No matter how digital we get, word of mouth will always be a great way to get your name and your website out there for people to see.
Well, that’s about it, thanks for reading through our series and we hope you have learned some interesting facts about why a website is so important in the modern business world as well as some handy tips and hints for making the leap into the digital space.
After all of that, when you are ready to chat with a web designer and get your idea online, Flux is here to listen and guide you along the way. Get in touch today to discuss your needs.